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After more than a decade in the catering industry, Food Not Flowers founder Brandon Bruce wanted to fill another void  this time, an emotional one. More specifically, reinventing the old school care package.

Remember that feeling when you received a care package from a friend or relative? It was touching, personal… and almost always full of food,” says Bruce. “These days, people seldom have time for these personal gestures. So we wanted to create something that was convenient without losing that warm and fuzzy feeling. Because while finding a gift for someone during a big life moment  new baby, new home, surgery or bereavement  isn't easy, making someone feel loved should be."

Enter Food Not Flowers: thoughtful and practical gifts for life’s big moments.

Food Not Flowers is a true care package in the sense it is literally packed with fresh - never frozen - meals that use only quality, sustainable product; additionally, each package can be customized with an array of curated gifts ranging from Bonsai Tree Kits and Five-Minute Journals to soy candles and gourmet snacks to make it extra special. The idea is being able to easily send a thoughtful gift to people you care about… wherever they are, whenever they need them.

 “We not only want to celebrate big life moments, we want to create a memorable experience. As soon as you unwrap this box, it feels special — but it’s also convenient and something practical you could really use.

 We don’t just send gifts — we send love.”